Website Design · For Founders + Startups

Websites that turn visitors into customers.

A beautiful site is not enough. I design conversion-focused websites with clear structure, strong messaging, and a visual hierarchy that guides the right visitors to the right action.

12+ years designing
50+ products shipped
5.0 ★ client rating
Why it matters

A website is your hardest-working salesperson.

It works every hour of every day. Designed well, it builds trust, converts the right visitors, and brings them back.

01

A web presence that earns trust

First impressions decide whether a visitor stays. A site with clear structure and considered detail signals that the company behind it is worth taking seriously.

02

Higher conversion rates

Every section earns its place. Messaging, hierarchy, and calls to action are designed to move visitors toward the one thing you want them to do.

03

Customers who come back

A site that loads fast, reads clearly, and feels good on any device keeps people returning. Retention starts with an experience worth repeating.

12+

Years designing for founders

50+

Products shipped

5.0

Average client rating

1 wk

Typical landing page turnaround

What I offer

Three ways to put your site to work.

Whether you are launching, relaunching, or sharpening one page, here is where most projects start.

Custom website design

A marketing site built from the ground up around your story, your audience, and the action you want them to take. Multiple templates, a reusable design system, and developer-ready files.

  • Brand-aligned visual system
  • Multi-page marketing site
  • Mobile-first, every breakpoint

Website redesign

Keep what converts, rebuild the rest. I audit your current site, sharpen the structure and messaging, and lift the experience without losing your content or rankings.

  • Conversion + UX audit
  • Restructured information design
  • Phased, low-risk rollout

Landing pages

A single page engineered to convert. Built for a launch, a campaign, or an ad spend, with one clear message and one clear action, shipped in about a week.

  • One message, one action
  • Built to test and iterate
  • Ready in roughly a week

Already on Squarespace? See my dedicated Squarespace redesign service.

What you get

A complete site, not a stack of pretty screens.

Everything needed to launch with confidence and hand off cleanly to whoever builds it.

Conversion-led structure

Page architecture mapped to how your visitors actually decide, so the most important message lands before they scroll away.

Custom visual system

Type, colour, spacing, and components built around your brand. No themes, no templates, no stock-looking layouts.

Responsive across devices

Designed mobile-first and checked at every breakpoint, so the site feels right on a phone in a queue and a monitor at a desk.

Built for SEO + speed

Clean semantic structure, sensible metadata, and lightweight layouts so the site ranks and loads, not just looks good.

Interaction + motion

Considered micro-interactions and transitions that add polish and guide attention, never distract from the message.

Developer-ready handover

Tidy Figma with components, styles, and notes your team can build from, plus support through the build for Webflow or Framer projects.

Process

A clear path from idea to launch.

Structured so you always know what is happening, what is next, and what I need from you.

Step 01

Discovery

A call to understand your business, audience, and goals. I leave with a clear picture of what the site needs to do.

Step 02

Structure

Sitemap, wireframes, and messaging hierarchy. We agree how the story flows before any pixels are pushed.

Step 03

Design

Two passes. The first lands the visual system, the second refines every screen against your feedback.

Step 04

Handover

Polished Figma with components and notes, plus a walkthrough so your team can build it without breaking it.

Selected work

Recent projects.

View all work
Learna project

Education

Learna

HomeHive project

Lifestyle

HomeHive

Surf Maps project

Travel

Surf Maps

B-Tree project

Field Tools

B-Tree

He has an uncanny ability to break down complex business models into clear, user-friendly designs. His attention to detail and passion for quality consistently shine through in every project.

John McCann · Ex-CEO, Ezifin

FAQ

Common questions

It depends on scope. A focused landing page sits at the lower end, a full marketing site with multiple templates and a design system sits higher. After a short call I send a fixed quote so there are no surprises, and you know exactly what you are paying for before we start.

Let's talk

Ready for a site that actually converts?

Book a free consultation. I will tell you honestly whether you need a full redesign or just a sharper version of what you already have.

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