Startup Services.
I have been fortunate to be partnered with industries best in Technology experts, and we are here to bring your ideas to reality.
I help design and develop products for start-ups and established businesses.
Startup Services
Developing and launching a product is challenging, and I understand this from my experience with numerous startups. I’m here to guide you through every step, from refining ideas to launching a product your customers will love. My approach is customized to meet your unique needs, offering tailored programs based on lean startup and agile development principles. By testing early and frequently, I help maximize efficiency and reduce risks. Whether you need product design, process automation, or digital transformation, I’m here to support you in bringing your vision to life.
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Start with conceptualising the idea and help bring some iterations of sketches/wireframes required.
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We will take these concepts and apply them to the real world fitting screens with colours and test out a branding exercise.
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The overall process takes about 2-4 weeks depending upon the complexity of the product/offering.
We will challenge ourself every step of the way to reduce cost in terms of features which are required or not necessary for our Minimum Viable Product (MVP).
Choose the Startup program that works for you
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1-on-1 Feasibility Consultation
Suitability
For entrepreneurs who have great ideas and are committed to pursue them and work together to get it to reality.
Purpose
To determine whether a project should be pursued or abandoned, prior to committing to further stages of design & development.
Activities
- Idea discussion
- Market Feasibility & Research
- Ideation & discovery session
- Create key objectives for the product
- Plan for the next stages of design
- Help you connect with a partner for the stages of development.
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Design & Prototype
Suitability
Startups or Entrepreneurs who are ready to develop their idea but would like to get more variations tested along with deck.
Purpose
To test market demand or attract investment for a product , prior to committing funds to development.
Activities
- Activities in the feasibility program, or as required.
- Kick-off Stage - Gathering the key objectives
- Core Screens/Concepts - Generate preliminary sketches.
- Wire-framing - Create a list of all features and screens, not bothering about colours & branding. Function over aesthetic.
- Branding & Marketing: Create logo and branding content that will be required to set up the brand for success.
- High Fidelity Mockups & Prototype delivery - Share the link to test prototype, access to deck slides
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Rapid Prototyping
Suitability
Startups or Entrepreneurs who are ready to create their concept screens to easy to use digital prototype on Figma.
Purpose
Develop pre-production prototypes that will be very close to the final production models, useful for testing and evaluation purposes, for gaining market feedback, or for attracting further investment.
Activities
- Activities in the feasibility program, or as required.
- Concept screens, Help us to envision the layout & user experience early.
- Branding & Marketing materials, help us envision the overall brand.
- Help you connect with the right individual for development purposes.
- Share a small number of product prototypes for testing and evaluation purposes.
- Test Link, Ability to test the prototype on mobile or web application
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Full-Service Startup Program
Suitability
For Entrepreneurs and established businesses that have funds but don't have enough time to get a new startup off the ground
Purpose
To bring a new product to market without having to invest significant time, and to leverage our broad startup experience in pursuit of company success
Activities
- Follow a lean startup methodology to design, develop, and launch new products to market efficiently.
- Approach includes a blend of tailored programs, designed to meet your unique project needs.
- I also offer additional services that can be project managed or outsourced as required, ensuring a comprehensive solution. By focusing on agile development and testing early, I help streamline processes, reduce risks, and bring your product to market successfully.
Great design requires a detailed plan. My proven process has guided many founders to success, and I'll lead you through every step.
Don't just take my word for it, Take theirs
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![Recent Review]()
Amanda Honpho
2024
I’ve had the pleasure of working with Sanjay in creating my prototype with Appetiser. He was apart of my design team and did an exceptional job. I am so pleased with the outcome and design. Sanjay was on top of my queries, prompt with my changes, asked questions if he needed further clarification and just so easy to communicate with.
He cared and you could see he enjoyed sharing his work. Thank you again! -
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Brian Wong
2024
Sanjay is a talented and dedicated designer, combining creativity with functionality. He consistently delivers high-quality, user-centric designs while meeting deadlines. His attention to detail and excellent communication make him a valuable team member. He excels at translating complex requirements into intuitive solutions. I highly recommend him for any product design role. -
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John McCann
I’ve had the privilege of working with Sanjay on several projects. Sanjay has this uncanny ability to see through the complexities of a business model or value proposition and distill them into clear, simple, easy to understand messages combined with beautiful, intuitive design. He has a passion for quality in his work and is outstanding in his spirit of collaboration with others. Looking forward to working with him on the next initiative.
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![Review]()
Viral Parmar
Sanjay is one of the most effective among all people I've ever worked with. Proactive, energetic and totally organized. Brilliant UI/UX Designer. Sanjay assumed a leadership role in Lakeba Group, inspiring and motivating his colleagues. Give him the really challenging tasks, the ones that everyone else is struggling with, and he will get them done. Sanjay possesses a winning combination of solid tech skills and business sense, I learned a great deal from him. He is an asset to any company.
